Blogs are a great way to promote your business in 2015. The growing amount of information over blogs that creates open discussions from people. Search Engine Optimization is not limited to finding the best keywords and promoting those ideas but a a Colorado SEO company like BishopwebWorks we try to stay step ahead of Google and figure out what Google wants in order to help our clients to reach their target goals.
Blogs are easy to share over the social media platforms. One of the hardest task that a blogger faces is a topic to discuss. Your blog should be about the latest trends in your particular market.
Try one of the following techniques for discovering some topics
- Keyword Research: It is one of the principle aspects of Search Engine Optimization and when it comes to promoting content it is necessary that you apply it for better results. Whenever you develop content, the main concern is whether you have the right keywords you are optimizing your site for the SERPs. It gives you a good idea about what your concerned target group of audience is looking for. This will help you to reach out your customers.
The Google Adwords Keyword Planner will help you to decide what keywords are in demand and it ultimately will help you formulate what topics people are looking for.
- Comments section: A few years back there were many businesses and online sites that decided to shut down the comments section taken from outsiders. Though it helps to filter unwanted comments that might take up your time answering to people who are least bothered about what you are trying to resolve.
Thinking about it a step ahead it is always a good idea to have a comments section which will allow people to share and comment on your blog post and even invite an open discussion on topics that you never thought of discussing. It even helps you to get into an active discussion with your clients as well as bringing forward ideas for developing a new content or blog topic.
- Stay with the trend: Trolling is the new cool as far as any business or online setup is concerned. People do steal maximum ideas from others to troll and relish newer ideas. Just adopt this in case of your blogging. Your competitors necessarily need not own a blog but they might be active on social medias like Facebook and Twitter. You need to mark yourself out in the competition with something that is fresh and new.
Tweak these ideas before you start blogging.