Latest Website Trends in 2017
In today’s world, people wake up every morning and the first thing that they do is check their emails, plug in to social media and get the latest news and updates. Generally people also check the stock market, listen to some music, search business, politics and sports ….. and finally after all that they might have reason to view your site.
How long will the visitor stay on your website or relevant page? Well, that is determined by the presentation of your content and usability of your website. Perhaps the content is pretty standard stuff. What’s left now is how the do you convey your ideas to the audience and keep them sticking around. That is what we are going to discuss in this article. The latest web design trends that will keep your site in a competitive niche.
- Scrolling still works
From a web design standpoint, scrolling is simple and a convenient way to present your content. Scrolling is very flexible, as well as intuitive, especially for mobile sites. With just a touch of your fingers on a mobile phone, scrolling is just so handy. It is the standard in most social media sites like Facebook, Twitter and Instagram and is not going out of style any time soon.
- Parallax and Cinemagraphs
Parallax scrolling is a technique where background images move by the user a little slower than foreground images, creating an illusion of depth and add to the user’s immersion. These moving objects and animations can be cool if done right but can be annoying if overused. Cinemagraphs can also add cool subtle effects as well. However make sure not to overuse these effect it so you won’t negatively affect the user’s experience. These effects are entertaining to the audience when presented correctly and can keep vistor’s to view your content longer. So, take advantage of it!
- Push Notifications
Have you ever been asked by a site to allow desktop notifications? Well, you might want to try this approach for your site. Many consumers just you can’t ignore that “what is that, who sent me a message” diminutive ding. Generally, it won’t be that disturbing because it comes upon request. Anyways, why wait for them to sign up to a newsletter when you can interact with the audience right after they enter your website?
- Slow Loading
With a lot of content and effects slow loading can occur. If you have a heavy amount of content you need to break apart the information into bits and pieces so that the audience won’t get bored waiting an entire page to load. This prevents visitors from leaving when a page takes forever to load. Utilizing a strategy on your website to load content and load speed that affects both conversion rate and SEO.
In summary, these techniques/tools mentioned are already being utilized on most of the popular sites. This shows how successful it can be for your business website. They always say “Content is King”, and we agree, but how you communicate and present that content is also important. BishopWebWorks creates websites to reach and keep your audience when they get there!