On February 24, 2011, Google announced on their official blog that their algorithms had been changed. This apparantly will affect around 12% of the search engine’s queries. Google’s reason for the change was to reduce the rankings for low-quality sites and increase the rankings for high-quality sites (sites with lots of original content). This is just one example of a sudden change online that can result in changes in the way search engine optimization is handled.
We recommend making sure you have lots of great original content on your website that reflects your business. With more content you will inevitably outrank your competitor.
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Have a great day –
Dave Bishop
