WHAT IS SEO?
SEO or Search Engine Optimization is the process of improving the traffic to your web site from the major search engines via "natural" or "organic" or "algorithmic" search results. We do not offer Pay per Click services since it is very easy to do this by yourself. We believe in the organic approach. Typically, the higher a site appears in the search results list - we strive for 1st page top ten results ...the more traffic it will receive from the search engines.
SEO considers how search engines work and what "keywords or phrases" people search for to find your site. Optimizing your website involves these components - keyword research, link building and content optimization on your site and by "Blog" creation.
SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.
Here are some common Search Engine Optimization techniques to keep in mind.
Search Engine Optimization, otherwise known as SEO is a very common term used today in marketing
Many times the difference between having a successful website and an unsuccessful one is the difference
between your keywords and phrases that are added to your site.
- Make sure your website is initially designed with search engine optimization in mind. Search engines look for text and need to to navigate the site easily. Designs are NOT important especially if the search engines cannot navigate thorugh the site.
- Every page of the website should have a title tag with text describing the site and what is on the page. Be sure the
text includes keywords that you want people to find. People search for products or service and they will type those keyword terms into search engines, most likely Google.
- Keep in mind ...when you design your website you want to avoid too many drop-down menus, too much Flash, and too many images. If your website use any of these methods, be sure to use text links for the search engine spiders. Without links and a sitemap, the search engines will not index your site information.
- A popular myth is that you can only use HTML to rank high. It does not matter what type of website extension you use (.html, .htm. .asp, .php). Search engines do not look the domain name extensions and it will not impact search results or ranking.
- Every page on your website should include a link to your home page and your sitemap. Make sure every link is the same. Home page links should go directly to your domain (http://www.mydomain.com). Make sure your internal links do not include the additional /index.html or .php text as it is not needed (ie. http://www.mydomain.com/index.html)
"Content is king" Your website should have fresh, unique, and quality content that is updated on a regular basis. Be sure to include your favorite keyword phrase within the body of the content!
- People are more likely to input a phrase instead of a single word when searching for your business or site. . If your business has aphysical location, incorporate the name of your city into the text as well. For example, you might use " Denver
location" instead of "our location". Including your city name will increase the chances of your site being seen in location
- If the information on your website doesn't change often or remains the same , you might consider starting a blog. Search engine spiders are always looking for fresh content. Use your "blog" as an advertising tool and link back to your website with your posts.
- Write naturally. The worst thing you can do is try to cram a zillion keywords into your article or blog entry, making it
messy and difficult to read. Search engines are able to determine whether or not your text is logical and they will ignore content
with ridiculously high keyword density.
- Building links to your website is essential to its success. As a matter of fact, links are as important as content
Choose a keyword phrase and network with other websites, asking them to place links on their pages.. While it may seem great to gather 100s of backlinks you are better off limiting your links to related websites. Ten relevant links stand a better chance than 100 irrelevant links.
- Links within your own website should be built with keyword phrases as mucha as possible
- Don't place a list of links on your website. Always place a link within at least two to three lines of related content. The better your description, the more likely it is someone will click on the link.
- Don't limit your keyword or phrase to text links. You should also incorporate your keywords into your image alt tag and domain
name, whether it is part of the name itself or contained within the description.
- Before your website can be found by the search engine spiders, it must be indexed. Search engines such as Google have
regular submission forms, but it can take days or weeks for your form to be processed. Having a highly ranked website place a
link to your site is a sure-fire way to have your site indexed quickly.
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